Studios shrunk to the size of shoeboxes. An album produced entirely in bed. Distribution channels automatized. Promotion socialized. A high-profile record deal doesn’t cut it anymore, might have become redundant already. Today, a record label is an entity that pays an advance - as a best-case scenario. For the less lucky among us, it’s a mythical animal, devouring money while making claims no one understands. Its necessity, however, seems as certain as the existence of God.
NYX is the secularization of label work. No God-given laws and rules. We stand for a new transparency, direct interaction with the artist and a comprehensible business model. A bond by trust, rather than contract. No paid releases, but projects we believe in. Not the “complete package”, but only what's actually needed.
We offer A+R, production, mastering, distribution, promotion, artwork, art consulting or hand-filtered coffee. Almost everything or almost nothing. But we deliver what you need.
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